At an event held in Mumbai, the company also introduced its latest innovation, hydro boost sunscreen, SPF 50
While unveiling its new brand philosophy ‘Beauty To A Science,’ Neutrogena, a global skincare brand, has onboarded Bollywood actress Shraddha Kapoor as its newest brand ambassador in India. At an event held in Mumbai, the company also introduced its latest innovation, hydro boost sunscreen, SPF 50.
The company stated that its new philosophy reinforces its promise of no compromise in skincare with formulations proven to work. Neutrogena has expanded its popular hydro boost portfolio by adding sunscreen SPF 50, which delivers long-lasting hydration for up to 12 hours.
“At Neutrogena, we aim to democratise skincare and empower consumers with the knowledge to make informed choices without unnecessary trade-offs or compromises. By innovating and rethinking what is possible, Neutrogena has consistently created superior beauty experiences backed by science. The launch of Hydro Boost Sunscreen is another example of advanced formulations delivering powerful results and efficacy”, stated Manoj Gadgil, Business Unit Head, Essential and Skin Health & beauty and VP Marketing, Kenvue.
The company highlighted that the skincare industry has become increasingly complex today, with overwhelming information, various product and ingredient choices, and conflicting advice, leaving consumers unsure of where to start and who to ask.
“I am thrilled to partner with Neutrogena, a brand that I have used. For me, beauty and skincare should be simple yet effective and backed by science. I’m excited to join Neutrogena in its mission to empower women to make informed choices with no compromises,” stated Shraddha Kapoor.
With formulations developed by scientists and a brand backed by dermatologists, Neutrogena aims to remain at the forefront of skincare science, ensuring every product meets the highest standards of efficacy, transparency and skincare excellence.
