The brand specialises in natural products aimed at topical pain relief, muscle recovery and enhancing sleep quality
Wellness brand Hoop welcomes Olympic medallist PV Sindhu into its fold as both an investor and the brand’s ambassador.
The brand specialises in natural products aimed at topical pain relief, muscle recovery and enhancing sleep quality. Hoop has swiftly gained traction since its inception in October 2023 with a presence in over 1,000 cities nationwide.
“I tried Hoop products for months and was incredibly impressed with their value not just for athletes, but for anyone who is focusing on living an active life. I’m thrilled to be partnering with Hoop on their mission to help India live active,” said Sindhu.
Hoop was founded by former McKinsey consultants Twinkle Uppal and Saharsh Agarwal.
“With Olympics 2024 right around the corner, Hoop is incredibly proud of Sindhu’s trust in our brand,” said Saharsh Agarwal, Co-founder, Hoop.
The brand has garnered support from angel investors such as Rohit Kapoor, CEO, Food Marketplace, Swiggy; Abhinav Sinha, COO, OYO; Naiyya Saggi, Co-founder, Good Glamm Group and others.
“Hoop emerged out of the unmet wellness needs of young India. Our lifestyles have changed – muscle recovery after workouts, injury prevention during sports, back pain from long sitting hours, neck pain from tech devices and screentime-induced sleep troubles. While our needs have changed, there are limited innovative products today that fit the lifestyle of new India,” said Twinkle Uppal, Co-founder, Hoop.
