New launch aim to revolutionise affordability and innovation in the Indian paint industry
Shalimar Paints, a leading name in the Indian paint industry with over 120 years of legacy, has unveiled its latest offerings, the ‘Smart Bharat 2-in-1 Paint’ and ‘Mela Range,’ during a grand channel partner meet held in Phuket, Thailand. The event saw the participation of over 100 key channel partners from across India, highlighting the company’s collaborative approach and its commitment to innovation.
The ‘Smart Bharat 2-in-1 Paint’ is a versatile acrylic solution designed for both interior and exterior applications. It promises a superior finish and exceptional durability while remaining affordable, catering to the evolving needs of value-conscious consumers.
Adding to its portfolio, Shalimar Paints also introduced the ‘Mela Range,’ a budget-friendly collection aimed at bringing vibrant colours and durability to homes across India. The range includes a variety of products such as undercoats, enamel for wood and metal, water-based primers, and distempers for walls.
Addressing a Market Gap
Shalimar Paints identified a significant gap in the Indian market, noting that over 50% of walls, particularly in rural and remote areas, remain unpainted. The Mela Range aims to address this issue by offering affordable, high-performance solutions, ensuring that quality paints become accessible to every household.
“The Mela Series reflects our commitment to bridging the gap in emerging markets by delivering affordability without compromising on performance,” said Kuldip Raina, Director of Sales and Marketing at Shalimar Paints.
Celebrating Success and Expanding Horizons
The event also marked the celebration of Shalimar Paints’ successful HERO and ZERO DAMP ranges, which have redefined industry standards with their exceptional quality and finish. Building on this momentum, the company announced its foray into new categories, including masking tapes, sandpaper, spray paints, and wood adhesives.
Commenting on the company’s strategic growth, Raina added, “With our ‘Upgrade Kiya Kya’ strategy, we are making bold strides by launching innovative products like Smart Bharat 2-in-1 Paint and the Mela Range, while also diversifying into new categories. None of this would be possible without the unwavering support of our channel partners, whose contributions we deeply value and celebrate.”
Commitment to Innovation and Sustainability
Shalimar Paints continues to demonstrate its dedication to innovation, backed by cutting-edge R&D and sustainable practices. The company’s proactive approach ensures that its products meet the highest standards of quality and environmental responsibility, enabling it to stay ahead in the dynamic consumer landscape.
By blending tradition with innovation, Shalimar Paints is not only addressing the evolving needs of its customers but also solidifying its position as a leader in the Indian paint industry. These latest launches represent a significant step forward in the company’s ambitious growth journey, reaffirming its commitment to delivering excellence.
