The brand also aims to start using other features like MoEngage web personalisation to drive dynamic web experiences and intelligent on-site messaging to drive conversions via customised website pop-ups.
The Souled Store, a brand dealing in official, licensed pop-culture merchandise, has adopted MoEngage to power automated customer journeys. While The Souled Store previously utilised a CRM platform to drive customer engagement initiatives, the brand’s scale of growth required a superior suite of features and functionalities, as per the statement from the company.
The brand has opted to drive customer experiences through a platform that allows seamless scalability and automation as it believes that staying ahead of the curve is not just about having a great product but also about how effectively you can engage with your audience.
“This partnership has been fruitful for us. Our push campaigns have seen quite a bit of success in deliverability and click-through rates. We’ve also been able to expand the number of channels we engage with our customers through– from only push to WhatsApp and emails. The automation of multiple flows (i.e., customer journeys and campaigns) is the cherry on top. Needless to say, we’ve scaled our engagement initiatives seamlessly with MoEngage”, said Bhaavya Gupta, Chief of Staff at The Souled Store.
One of the key factors that drives the efforts is that brands that leverage technology to understand and act on consumer behaviour in real-time can differentiate themselves, ensuring they not only attract but also retain their customer base amid fierce competition, as per the statement.
“We are thrilled to partner with The Souled Store, a brand in India’s pop-culture merchandise landscape. Their decision to pivot to MoEngage underscores the pressing need for scalable, automation-friendly platforms in today’s fast-growing retail ecosystem. This collaboration not only marks a significant milestone in our journey but also exemplifies how tailored, automated customer journeys can revolutionize brand-customer interactions,” stated Yash Reddy, Chief Revenue Officer, MoEngage.
As per the company, The Souled Store is witnessing positive results using a variety of MoEngage functionalities (such as push templates, flows, and intelligent path optimiser). The brand also aims to start using other features like MoEngage web personalisation to drive dynamic web experiences and intelligent on-site messaging to drive conversions via customised website pop-ups.
