The company’s expansion will have a strong focus on jewellery brand Tanishq and saree label Taneira for this year
Tata Group’s Titan has announced expansion plans across its brand verticals, with a strong focus on the jewellery brand Tanishq and the saree label Taneira for this year. The company also plans to launch an exclusive ladies’ handbag brand store named ‘Earth’ later this year.
Titan is a joint venture between the Tata Group and the Tamilnadu Industrial Development Corporation (TIDCO). Titan shared these updates with the media after unveiling one of the company’s Helios watch stores, alongside the 59th Tanishq jewellery store and the 7th Taneira store at Pondy Bazaar in Chennai.
Taneira offers a curated selection of Indian sarees, featuring handcrafted options and a variety of ready-to-wear blouses, kurtas and short tops. With the launch of these new brand outlets, Titan’s retail expansion in FY24-25 particularly targets Tier 1, 2, and 3 cities. The latest openings bring Titan’s total exclusive brand retail touchpoints in Chennai to 98.
