Meel will lead category management and foster brand partnerships, ensuring optimal assortment, pricing, availability and growth of all core categories on the platform
Zepto has announced the promotion of Devendra Meel to Chief Business Officer, effective July 2024. In this pivotal role, Meel will lead category management and foster brand partnerships, ensuring optimal assortment, pricing, availability and growth of all core categories on the platform.
Aadit Palicha, Co-founder and Chief Executive Officer, Zepto shared, “Devendra has had an incredible run at Zepto. After joining us a year ago, he played a key role in scaling our advertising business to hundreds of crores in revenue and more importantly, built out Zepto Pass end-to-end. Devendra has executed like an entrepreneur and treated Pass like his baby, working tirelessly 6-7 days a week with the Pass team to make the economics sustainable and brought the whole company together to get Pass launched in record time.”
Devendra Meel also shared, “Having a front-row seat in a company poised to redefine Internet India is the opportunity of a lifetime. I am deeply committed to this mission and will bring all my energy and dedication to it. Zepto’s meritocratic, fast-moving environment offers high-stakes challenges and the potential for 10X career growth. For those excited by such prospects, our business team is actively hiring across various roles.”
Before joining Zepto, Meel, an IIM-Bangalore graduate, led special initiatives at Zomato and Jio. His experience in the industry has been instrumental in his success at Zepto, where he has demonstrated his ability to execute like an entrepreneur and drive business growth.
