Dabur India has completed the purchase of a 51 per cent stake in Badshah Masala, paving the way for the FMCG giant to enter the branded spices and seasoning market. Badshah Masala produces, markets, and exports ground spices, blended spices, and seasonings. Dabur previously stated that the acquisition is in line with the company’s strategic […]
BigBasket, a Tata group-owned grocery unicorn, has started testing its large format supermarket mode in Hyderabad. Earlier the company began testing its offline retail model with tech-driven, self-serviced fruits and vegetables outlets in Bangalore last year. On Wednesday, the digital first startup opened its first full-fledged supermart in the country in Hyderabad’s IT corridor, with […]
Honasa Consumer Ltd, the parent company of the personal care brand Mamaearth, has filed its draft red herring prospectus for an initial public offering (IPO)with the Securities and Exchange Board of India (SEBI). The offer will include a new issuance of shares worth Rs 400 crore, as well as an offer-for-sale (OFS) component for 46.82 […]
Amazon may soon release a separate sports streaming app. This move would be consistent with Amazon’s strategy of expanding its sports programming offerings via its Prime Video platform. Spons has quickly become one of the most popular live streaming platforms, and it can assist platforms such as Amazon Prime in increasing viewership. According to media […]
Blinkit, owned by Zomato, announced on Wednesday that it has partnered with homegrown audio brand boAt to deliver headphones and other accessories to people’s doorsteps in Delhi-NCR, Mumbai, Kolkata, and Bengaluru in minutes. Blinkit co-founder and CEO Albinder Dhindsa said in a statement that boAt is extremely popular, and Blinkit is delighted to have them […]
The sale of IKEA’s Russian factories could be finished by the end of the year, as per Russia’s industry minister, as the Swedish furniture giant seeks to exit the country. IKEA decided to close its shops in Russia after Moscow sent out tens of thousands of troops to Ukraine in February for a “special military […]
The actress talks about her collaboration as the brand ambassador with the brand
Introduced to consumers and kirana partners on the occasion of the centenary celebration of Pramukh Swami Maharaj at Akshardham in Ahmedabad, INDEPENDENCE offers a wide range of products under several categories including staples, processed foods and other daily essentials.
The launch is part of the company’s move to bring new categories beyond beers, in congruence with the increasing demand for ready-to-drink options and a growing generation of consumers enthusiastic about experimenting with new flavors
The idea behind the campaign was to encourage consumers to go beyond just cakes and consider ice cream cakes as a part of their birthday celebration to make it even more fun and exciting
