The new shopping habits of consumers, the growth of social commerce, and the trend of purpose-led brand communication have made it clear that online retailers need to have a robust conversational commerce approach. Over the last few years, promotional emailers and notifications from big e-commerce giants such as Flipkart, Amazon, Pepperfry, and Tata Digital have […]
Amazon India will soon increase seller fees for various essential categories, including apparel, beauty products, groceries and medicines. According to a company spokesperson, the revision of seller fees is impacted by different elements, such as changing market dynamics and macroeconomic situations. As part of the recent fee revision, adjustments have been made to the fee […]
IGP, a direct-to-consumer (D2C) gifting site, has unveiled a 72 per cent year-on-year (YoY) growth in gifting on Mother’s Day, according to its latest data analysis. The findings also highlight the increasing significance of small cities in celebrating this special occasion, accounting for 48 per cent of all Mother’s Day gifts. The analysis, covering data […]
The internet is buzzing all around with just one word – ONDC. Content creators, influencers, general public … they are all talking about ONDC and how it is ready to take on Food delivery apps like Swiggy and Zomato and save big bucks for the consumers. So what is the hype around ONDC? While the […]
India’s logistics sector has emerged as a market differentiator, with an increasing emphasis on efficiency and visibility within the supply chain. Recently, India made significant progress on the World Bank’s Logistics Performance Index (LPI) in 2023, climbing six places to reach the 38th position among 139 countries. “India’s impressive six-spot jump in the World Bank’s […]
Swiggy , a leading food delivery app in India, backed by the global internet group Prosus. The company recently launched a premium grocery delivery program called Handpicked, which was operating in some parts of Bangalore. However, for some reason, the program has been discontinued by the company. The positive takeaway from this is that Swiggy […]
NPCI International Payments Limited (NIPL), a wholly-owned subsidiary of National Payments Corporation of India (NPCI), the organisation behind the world’s largest real-time payment solution, has today executed a definitive agreement confirming the partnership with leading digital payments infrastructure provider PPRO. The agreement aims at expanding RuPay card and UPI acceptance across PPRO’s global clients such […]
Ecommerce platform, Myntra has introduced the Vernacular Search feature which is a customer-centric feature, and allows users to also shop in their native languages further enabling the ease of discoverability and shopping on the platform for them. The addition of Vernacular Search to its bouquet of cutting-edge tech-enabled features will help Myntra further penetrate into […]
E-commerce has played a significant role in uplifting brands in recent years. Here are some ways in which e-commerce has impacted brand upliftment: Increased visibility: E-commerce has provided brands with an opportunity to reach a wider audience. With the help of online platforms and marketplaces, brands can showcase their products to customers worldwide, increasing their […]
Dunzo, India’s hyperlocal delivery platform, Thursday announced that it is strengthening its fraud prevention capabilities through a partnership with global risk intelligence company SHIELD. Dunzo is the first quick commerce company in India that will leverage mobile-first risk intelligence to tackle fraud and stay ahead of emerging threats. Dunzo will leverage SHIELD’s AI-powered Device Intelligence […]
