The capital will be deployed to expand operational capacity, strengthen supply chain capabilities and deepen the integration of AI across the business ahead of peak festive demand
Modern Indian wear brand Alaya By Stage3 has raised an undisclosed seed round led by LC Nueva AIF with participation from a Delhi-based high-net-worth individual (HNI). The round was advised by Brightbridge Advisors, who acted as the investment bankers for the transaction.
The capital will be deployed to expand operational capacity, strengthen supply chain capabilities and deepen the integration of artificial intelligence across the business ahead of peak festive demand. Operated by Cosmo Brands, the company has seen rapid growth over the past two years and is currently on track to reach Rs 20 crore in annual recurring revenue and aims to touch an ARR of Rs 50 crore within the next two years.
“The fundraise is aimed at addressing operational constraints that have emerged alongside strong demand. We are seeing significant traction, particularly during festive seasons and hence require deeper inventory and stronger backend infrastructure to sustain growth while moving toward profitability,” stated Himanshi Kamra, Co-founder and Chief Executive Officer, Alaya By Stage3.
In the future, the company plans to deepen its presence in existing markets while expanding into new geographies. It will also continue to invest in new collections and product categories, alongside backend improvements and AI-driven efficiencies to enhance margins.
Anukul from Brightbridge said, “The Indian ethnic wear market is growing fast, and Alaya is in the right place at the right time. They have built a brand that offers great design without the high price tag, and the founders have executed really well. This funding gives them a solid base to grow further. We are excited to see them hit Rs 50 crore ARR and expand Alaya into a true lifestyle brand.”
