With this, micro businesses across sectors, from agro and food processing to textiles manufacturing, packaging, and more, can now simplify their procurement
Amazon Business has opened access where Udyam and Food Safety and Standards Authority of India (FSSAI) license holders across India can now sign up on Amazon Business. This expansion ahead of the festive season provides digital procurement access through Amazon Business to over 50 million micro, small and medium enterprises (MSMEs) in the country.
With this, micro businesses across sectors, from agro and food processing to textiles manufacturing, packaging, and more, can now simplify their procurement by leveraging Amazon Business benefits such as bulk pricing, interest-free credit, and delivery across 100 per cent of India’s serviceable pin codes.
“For MSME buyers, procurement can often feel like navigating a maze—multiple vendors, inconsistent pricing, and lengthy processes. With this expansion, we have now enabled millions of businesses to access authentic products, competitive bulk pricing, credit and many more Amazon B2B benefits to streamline their procurement, right in time for the festive season,” said Mitranjan Bhaduri, Director, Amazon Business.
During the first half of 2025, Amazon Business saw over 35 per cent growth in new buying customers compared to the previous year, as businesses increasingly turn to digital procurement to streamline operations. The strongest adoption comes from entrepreneurs in tier-2 and tier-3 cities, who represent over 70 per cent of the customer base, highlighting the platform’s reach beyond metro cities.
This growth aligns with broader trends as according to Bessemer Venture Partners, India’s digital procurement market is expected to reach USD 200 billion by 2030, reflecting the massive transformation underway in how Indian businesses source and purchase.
