The company says that Amazon Fresh has grown 4.5 times in reach and 10 times in selection in two years
In an attempt towards making everyday products including fresh fruits and vegetables, groceries, household essentials, and regional favourites accessible to customers across India, Amazon has expanded its grocery service Amazon Fresh to over 270 cities in India.
Newly added cities include Gorakhpur, Dehradun, Jalandhar, and Zirakpur in the north; Coimbatore, Nellore, Hassan, Kodagu, Warangal, Vizianagaram, Vellore, Tirupati, Kottayam, Kollam, and Hubli in the south; Jamshedpur, Asansol and Durgapur in the East. Amazon Fresh clocked over 40 per cent growth on a year-on-year (YoY) basis in the first two days of the Amazon Great Indian Festival (AGIF).
Amazon Fresh has grown 4.5 times in reach and 10 times in selection in just two years, transforming how families across India shop for groceries online. By expanding to over 270 cities, we are making household essentials and festive favourites available to more households than ever before. This has been possible because of expansion in Amazon Fresh seller’s network and presence across cities, combined with Amazon’s advanced delivery capabilities, establishing one of India’s largest omnichannel grocery network,” highlighted Srikant Sree Ram, Director – Amazon Fresh India.
Amazon Fresh is the company’s comprehensive grocery service that enables sellers to offer an extensive selection from farm-fresh fruits and vegetables to household essentials, with convenient two-hour delivery slots. Amazon Fresh sellers offer a comprehensive selection of over 40,000 products, a ten-fold increase from just 4,000 in 2023, the company said in a release.
