This marks Victoria’s Secret’s 15th store in India and its 10th beauty assortment (BA)
Expanding its footprint in the country, Apparel Group, the company behind many global fashion and lifestyle brands in India, has notified the unveiling of a new Victoria’s Secret beauty assortment Store at Zora Mall, Raipur. This marks Victoria’s Secret’s 15th store in India and its 10th beauty assortment (BA).
Strategically located at UG-09, Zora Mall, the store spans 1,248 square feet and offers an elevated shopping experience tailored to the evolving preferences of Indian consumers, the company said in an official statement.
“Marking another step forward in our vision to expand meaningful and relevant retail experiences across India. Victoria’s Secret has built an emotional connection with women globally, and we are thrilled to bring this experience to Raipur, it is a destination where customers can explore self-care, beauty, and comfort under one roof,” highlighted Tushar Ved, President of Apparel Group India
Curated with functionality, the store features Victoria’s Secret’s signature range of fragrances, body mists, lotions, accessories, and the much-loved pajama sets. Though primarily a beauty concept store, it will also showcase a select assortment of bralettes and panties, giving shoppers a glimpse into the brand’s iconic lingerie offerings.
“Raipur represents an important market in our India growth strategy, with its rising urban lifestyle and expanding appetite for international brands. With this opening, we continue to bring elevated, experience-driven retail to tier-2 cities, empowering consumers with access to the best of global beauty and lifestyle,” stated Abhishek Bajpai, Chief Executive Officer (CEO) of Apparel Group India.
The company added that curated to cater to a modern lifestyle, this store opening reaffirms Victoria’s Secret’s focus on growing its presence in India, bringing global products to the Indian market with a strong focus on accessibility and experience.
