Spanning 1,102 square feet, the store features Victoria’s Secret’s signature beauty and fragrance collections
Apparel Group, a retail and fashion conglomerate, is furthering Victoria’s Secret’s growth in India with the opening of its latest store at Express Avenue Mall in Chennai. This expansion establishes the brand’s presence in its seventh Indian city and brings its total store count to 13 nationwide.
Spanning 1,102 square feet, the store is strategically located in one of Chennai’s premier retail destinations and features Victoria’s Secret’s signature beauty and fragrance collections. The official statement highlighted that this strategic move into South India adds to Victoria’s Secret’s efforts to continue its growth trajectory.
“The launch of our first Victoria’s Secret beauty store in Chennai represents a key strategic expansion for us in South India. Express Avenue, being one of the region’s most prominent retail hubs, offers the ideal platform to bring the brand’s prestige beauty portfolio to a discerning customer base,” noted Tushar Ved, President of Apparel Group India.
The new store will exclusively feature prestige beauty products from Victoria’s Secret. With its signature product lines and personalised service, Victoria’s Secret aims to create a space where customers feel confident and inspired, as per the official statement from the brand.
“Chennai’s dynamic and rapidly evolving retail landscape and fast-evolving retail culture present a strategic growth opportunity for us. With this launch, we continue our focused effort to scale high-performing global brands across India,” stated Abhishek Bajpai, Chief Executive Officer (CEO) of Apparel Group India.
