With over two decades of diverse cross-industry experience, Das brings a blend of strategic vision, commercial acumen, and deep consumer-centricity
Arvind Fashions or AFL, a fashion, casual wear, and denim company, has appointed Saikot Das as its new Chief Brand and Strategy Officer, effective 19 August 2025. Das will spearhead AFL’s brand strategy, elevate consumer experiences, and drive growth initiatives across the company’s diverse portfolio of fashion and lifestyle brands.
With over two decades of diverse cross-industry experience, Das brings a blend of strategic vision, commercial acumen, and deep consumer-centricity. Having led transformational journeys across fast-moving consumer goods (FMCG), retail, media, and apparel, he has a track record of driving sustainable growth, shaping culturally resonant brands, and building high-performing teams, the company said in an exchange filing.
“Saikot’s appointment comes at a pivotal time for AFL as we prepare to accelerate our next phase of growth. With his diverse cross-industry experience, multifunctional expertise, deep consumer understanding, and passion for building brands, Saikot is uniquely positioned to shape our brand strategy, strengthen AFL’s market leadership, and unlock new avenues of growth across our portfolio,” highlighted Amisha Jain, Managing Director (MD) and Chief Executive Officer (CEO), Arvind Fashions.
The company noted that Das spent a significant part of his FMCG career at Colgate-Palmolive, leading diverse roles across category management, brand management, customer marketing, and commercial operations. He then moved to Olam International, where he managed a full-fledged business P&L as Business Head in Africa, gaining comprehensive exposure across commodity trading, global supply chains, and risk management.
