The brand is aiming to expand its retail footprint to 200 stores by the end of 2026, alongside the introduction of its first company-owned outlet later this year
Asics, the global Japanese sportswear brand, has unveiled its largest flagship store in India, strategically located in the heart of Delhi’s Connaught Place. The store offers an immersive retail experience across its performance running, core performance sport, sportstyle and apparel categories, spanning expansively in 2,800 square feet of carpet area.
Building on the momentum, the brand is aiming to expand its retail footprint to 200 stores by the end of 2026, alongside the introduction of its first company-owned outlet later this year. Asics has taken a strategic step into the lifestyle and athleisure space with the sportstyle collection, signalling the brand’s expanding appeal beyond performance wear.
“India’s footwear market is on a strong growth trajectory, projected to expand at a CAGR of 12.2 per cent. With the introduction of our largest flagship store in Connaught Place, we are strengthening Asics’ physical footprint and creating a vibrant space that brings together community, creativity, and high-performance innovation,” highlighted Rajat Khurana, Managing Director, Asics India and South Asia.
One of the store’s standout features is a custom-designed graffiti wall, a visual narrative that brings together Asics’ founding philosophy of ‘sound mind, sound body’ with the vibrant cultural heritage and energy of Delhi.
The new outlet is designed to cater to Asics’ diverse consumer base, from elite runners and fitness enthusiasts to the rapidly growing community of sportstyle and athleisure. The flagship store features the brand’s complete product range, encompassing performance footwear, apparel, and its evolving lifestyle collections.
