Tirumala will lead operations and play a key role in driving execution as bigbasket continues to strengthen its quick commerce business and scale for the future
Bigbasket, a Tata Enterprise, has elevated Seshu Kumar Tirumala as its Chief Operating Officer (COO), recognising over a decade of significant contribution to the company’s growth and evolution. In his new role, Tirumala will lead operations and play a key role in driving execution as bigbasket continues to strengthen its quick commerce business and scale for the future.
Tirumala has been been with the company since 2014. Beginning as National Head – Buying and Merchandising and later rising to Chief Buying and Merchandising Officer, he played a central role in building bigbasket’s merchandising, sourcing and category management capabilities.
“Seshu has played an important role in building many of the capabilities that have shaped bigbasket’s growth over the years, from our private label business to our farmer sourcing network. His deep understanding of the business and strong track record of execution make him well suited for this role. We are pleased to see him take on this expanded responsibility,” stated Hari Menon, Founder and Chief Executive Officer, Bigbasket.
The company said that under his leadership, bigbasket’s private label business grew to contribute nearly 40 per cent of total sales, making it the largest private label portfolio in Indian ecommerce. He also spearheaded the company’s direct farmer sourcing network, helping establish a agri infrastructure through collection centres and farm partnerships across the country, the statement noted.
“Having spent more than a decade helping shape bigbasket’s sourcing and merchandising capabilities, I am excited to take on this broader role. My focus will be on strengthening the systems that power our farm-to-customer journey, enhancing execution across our operations, and ensuring we continue to deliver a seamless and dependable experience for our customers as the business grows,” highlighted Seshu Kumar Tirumala, Chief Operating Officer, Bigbasket.
