The partnership aims to manufacture, market, and distribute Bisleri’s beverage portfolio across the Middle East and Africa
Aimed at manufacturing, marketing and distributing its beverage portfolio across the Middle East and Africa, Bisleri International has partnered with Apparel Group, a global retail and lifestyle powerhouse based in Dubai.
“I am excited to share that Bisleri International has entered a strategic partnership with Apparel Group, the global retail and lifestyle powerhouse based in Dubai, to manufacture, market, and distribute Bisleri’s iconic beverage portfolio across the Middle East and Africa, beginning with a United Arab Emirates (UAE) launch in 2025,” Angelo George, the Chief Executive Officer (CEO), Bisleri, stated in a LinkedIn post.
Founded in 1996, Apparel Group is a player in apparel and food and beverages (F&B) segment, managing over 85 brands, operating over 2,300 stores across 14 countries, and employing more than 25,000 people, he added.
“The region offers significant growth opportunities, driven by a large Indian diaspora familiar with our brands. This collaboration builds on Bisleri’s past success in the UAE and marks an exciting new chapter in our international journey,” George further highlighted.
George noted that the partnership reflects the company’s focus on innovation, regional expansion, and delivering efficient consumer experiences.
