The ultra-modern showroom is spread over 5,835 square feet and showcases 6 BMW vehicles from the BMW M, BMW i and BMW portfolio
In line with its vision for the future of luxury automotive in India, BMW Group India has notified the strengthening of its dealer network with Deutsche Motoren’s RetailNext showroom in Central Delhi. The dealership is headed by Yadur Kapur, Dealer Principal, Deutsche Motoren. The ultra-modern showroom is spread over 5,835 square feet.
The vehicles that it showcases are from the BMW M, BMW i and BMW portfolio. The company stated that a dedicated vehicle handover lounge is also designed. RetailNext is aimed at redefining the automotive retail experience in the luxury automotive segment. It blends digital innovation with personalised service, to offer a dynamic and engaging environment.
“The inauguration of the new Deutsche Motoren RetailNext showroom in Delhi marks a pivotal step in our vision for the future of luxury automotive retail in India. As a key market, Delhi embodies innovation and exclusivity, making it the perfect location to introduce our progressive RetailNext concept. By integrating cutting-edge digital engagement with a sophisticated physical space, we are redefining the dealership experience to be more immersive, seamless, and customer-centric,” stated Vikram Pawah, President and Chief Executive Officer, BMW Group India.
The Customer Consultation Stages are located strategically throughout the showroom. The service consultation takes place where the client wants it and what fits the situation. Personal Service Advisor (PSA) and BMW Geniuses are equipped with digital sales tools to provide comprehensive information on product features and services, the company’s official statement added.
“With the launch of our new RetailNext showroom in Delhi, we are elevating the luxury automotive retail experience, setting new benchmarks in customer service and engagement. This milestone reaffirms our dedication to providing BMW customers in Delhi with an unparalleled journey of luxury and sophistication,” stated Yadur Kapur, Dealer Principal, Deutsche Motoren .
Further, the company stated that the prospects can also leverage BMW BEVScape – a state-of-the-art, interactive digital tool delivers complete clarity on EV ownership and empowering them to make informed decisions with ease. Deutsche Motoren also represents BMW Group India with a total of six sales and three service facilities in Delhi and Bengaluru.
