Under its FMCG roadmap, the company has outlined an indicative capital outlay of Rs 700 crore, with plans to build a distribution network targeting 5,000 partners and presence across 5,00,000 retail outlets
Elitecon International, a diversified manufacturing, export and emerging FMCG enterprise, has notified a strategic roadmap to build a diversified FMCG platform targeting approximately Rs 20,000 crore in revenue by the financial year 2030.
The company’s expansion strategy is anchored on a dual-platform model comprising its international tobacco export business and a phased FMCG rollout focused on packaged foods and snacks, edible oils,and everyday household essentials. The planned FMCG expansion will be supported through the company’s existing 40,000 square feet manufacturing facility in Nashik, Maharashtra.
Under its FMCG roadmap, Elitecon International has outlined an indicative capital outlay of Rs 700 crore, with plans to build a distribution network targeting 5,000 partners and presence across 5,00,000 retail outlets and over 15 international markets over time. The company also aims to scale a portfolio comprising 10 consumer brands and over 150 stock-keeping units (SKUs) as part of the phased rollout framework.
“An USD 119 million-plus international order book across Africa and the Middle East, a 40,000 square feet manufacturing engine at Nashik and a clearly articulated FY30 FMCG ambition together give Elitecon a credible multi-year growth corridor. Our task is to convert that direction into capacity utilised, distributors onboarded, SKUs shipped and customers served,” stated Kumar Anubhav Upadhyay, Executive Director, Elitecon International.
Elitecon International currently holds a USD 119 million contracted tobacco order book spanning Africa and the Middle East. This includes a two-year export agreement with South Africa-based Bozza Tobacco (PTY) Ltd valued at approximately Rs 2.02 billion, alongside an ongoing USD 97.35 million order under execution for the Middle East through Yuvi International Trade FZE.
The FMCG expansion strategy will follow a milestone-led rollout structure, with category launches being executed only after documented readiness across manufacturing, sourcing, packaging, inventory, pricing and distribution parameters. The company further stated that all material developments relating to the FMCG rollout will continue to be disclosed to stock exchanges in line with Sebi regulations.
