The Lajpat Nagar experience centre is designed as an immersive retail space showcasing Eternia’s premium aluminium windows and doors portfolio
Hindalco Industries, the metals flagship of the Aditya Birla Group, is expanding its footprint for its new category of high-performance aluminium window systems with a new flagship Eternia experience centre in Lajpat Nagar, New Delhi on Thursday. It is also strengthening its manufacturing presence in North India with the Bilaspur manufacturing facility.
Eternia, a player in the system aluminium windows segment, recorded nearly 65 per cent compound annual growth rate (CAGR) growth over the last three years. The company is targeting over Rs 1,000 crore in revenue by the financial year 2029 (FY29), driven by rapid category growth, an expanding nationwide partner network and strengthened manufacturing capabilities. The brand today operates through over 170 channel partners across over 100 cities.
The Lajpat Nagar experience centre is designed as an immersive retail space showcasing Eternia’s premium aluminium windows and doors portfolio. It offers homeowners, architects and developers an opportunity to explore design, performance and customisation solutions firsthand, the company said in an exchange filing.
“Eternia represents a shift from fragmented fabrication to precision-engineered window systems. By combining proprietary materials like Duranium, rigorous testing standards and integrated manufacturing scale, we are bringing a new level of performance, reliability, and consistency to the category,” stated Satish Pai, Managing Director, Hindalco Industries.
Eternia is backed by Hindalco’s end-to-end integrated aluminium value chain. This positions Hindalco to move up the value chain, from aluminium production to engineered building solutions. Its products are manufactured and supported through key downstream facilities located at Renukoot, Silvassa, Kuppam and Alupuram.
To support this growth, Hindalco has built a manufacturing hub in Bilaspur, Gurugram. Spread across 1,20,000 square feet, the facility will have the capacity to produce up to 2,50,000 square feet of windows per month, helping improve turnaround times.
The company said that the windows and façade segment in India represents an estimated Rs 40,000 crore market opportunity and remains largely unorganised, with premium segments growing at nearly 15 per cent CAGR, reflecting rising demand for high-performance, design-led offerings.
