The upcoming boltt smartphone portfolio will span both 4G and 5G affordable devices across the Evo and Ace series, available on Flipkart and other channels of distribution
Wearables brand Fire-Boltt has marked its entry into the smartphone category with the introduction of boltt, a new Made-in-India smartphone brand that will be available on Flipkart and other channels of distribution.
This marks Fire-Boltt’s evolution from a wearables player into a broader consumer technology company. The company said that it has built connected consumer ecosystems with more than four crore users and now bringing its consumer-first approach into smartphones.
The upcoming boltt smartphone portfolio will span both 4G and 5G affordable devices across the Evo and Ace series. The portfolio is intended to address the evolving expectations of users through design, performance and features that deliver everyday value, the company added.
“Over the years, millions of consumers have welcomed Fire-Boltt into their daily lives, helping us build one of India’s largest connected consumer ecosystems. Boltt is the next chapter in that journey. Smartphones sit at the heart of how people connect, create, learn, and aspire today and we believe there is a significant opportunity for a homegrown brand that truly understands Indian consumers,” stated Arnav Kishore, Founder and Chief Executive Officer (CEO), Boltt.
The official statement added that with deep penetration across tier 2 and 3 markets, a strong logistics network, Flipkart will play a pivotal role in supporting boltt’s nationwide rollout. The company will share further details regarding the boltt smartphone portfolio in the coming weeks.
‘‘Flipkart is deeply committed to make premium smartphone experiences accessible to every consumer across metros and non-metros. With Flipkart’s large distribution scale and reach, coupled with boltt’s portfolio of 4G and 5G devices designed for everyday realities, consumers across the country can now enjoy smartphones that combine durability, performance and innovation,” said Mukund Kedia, Senior Director, Flipkart.
