Over his 11 year journey with the company, he has led the projects and hospitality business, partitions and automatics, international markets and most recently, the Hafele fittings vertical
Hafele has Kumar Das as Sales Director to lead the sales and support functions in key markets, including India, Sri Lanka, Bangladesh and Nepal. The appointment follows a planned leadership transition, with the company continuing to strengthen its leadership ecosystem across the region.
The company said that diverse cross-functional experience, strong understanding of customer needs, and insights into market dynamics position Das well to drive Hafele’s sales strategy and support the organisation’s continued growth across South Asia.
“I am excited to lead the sales function at Hafele and build on the strong foundation created by the organisation over the years. This role presents an opportunity to further strengthen our market presence and focus on strategic priorities. I look forward to working with our teams to drive excellence and contribute to the continued success of the business,” said Saurav Kumar Das, Director, Sales, Hafele South Asia.
Das brings with him extensive experience and a deep understanding of the company’s business, having held multiple strategic roles during his association with the organisation. Over his 11 year journey with the company, he has led the projects and hospitality business, partitions and automatics, international markets and most recently, the Hafele fittings vertical.
“Saurav’s journey at Hafele reflects our commitment to nurturing and developing talent from within the organisation. His experience across different business functions has given him a holistic understanding of our markets and business priorities. We are confident that his leadership will further strengthen our sales organisation and help us continue creating value for our customers and partners across South Asia,” stated Frank Schloeder, Managing Director, Hafele South Asia.

