The brand expects quick commerce to contribute nearly 60 per cent of overall sales in the next three months
Healthy Master, a snacking brand, has expanded its presence across leading quick-commerce platforms. The rollout, which began in January 2025, is aimed at a pan-India expansion, with a sharp focus on scaling availability across metros and tier-2 cities over the coming months. The company is targets Rs500 crore ecommerce turnover in three to five years as demand for healthy instant snacking rises.
The brand currently records around 75,000 monthly orders across quick-commerce platforms and is witnessing 20 per cent month-on-month growth. The brand expects quick commerce to contribute nearly 60 per cent of overall sales in the next three months, with this share projected to rise to 75 per cent over the next 12 months.
“Quick commerce is a critical channel for us because it meets consumers exactly where snacking decisions happen spontaneously and at home. Our larger vision is to replace junk snacking with healthy snacking and build India’s most loved health-first snack brand. We are working towards a Rs 500 crore turnover over the next three to five years through ecommerce, while ensuring that nutritious food is accessible, affordable, and easy to choose,” stated Tarun Agrawal, Co-founder and Chief Executive Officer (CEO), Healthy Master.
Looking ahead, Healthy Master plans to deepen its quick-commerce portfolio with new categories such as millet-based noodle pasta and millet cookies made without baking powder. The company is also exploring offline touchpoints through healthy snack stations for its direct-to-consumer audience, starting with metro stations, alongside plans for international expansion in the near future.
This push follows the brand’s recent appointment of Milind Soman as its brand ambassador. The official statement noted that the collaboration reinforces the brand’s focus on consistency, clean ingredients and long-term health, strengthening its positioning as a nutrition-first brand built for modern Indian lifestyles. The brand is now live on Flipkart Minutes, Swiggy Instamart, Amazon Now, Blinkit, BigBasket, FirstClub and Zepto.
