With this addition, the brand anticipates sustained momentum in the accessible luxury segment in the upcoming fiscal year
Strengthening its strategic focus on curated global partnerships, Helios Luxe by Titan Company has notified its exclusive association with Alexander Shorokhoff, the German independent watchmaker celebrated for its limited-edition timepieces that place avante garde art at the heart of mechanical craftsmanship.
The company continues to work towards consolidating its leadership in India’s accessible luxury watch segment, riding on the wave of a 46 per cent growth in the category, as per the official statement. With this addition, the brand anticipates sustained momentum in the accessible luxury segment in the upcoming fiscal year.
Helios Luxe has introduced five exclusive and seven other international brands to India over the past 18 months. Among the highlights of the latest collection is the Kandy Avantgarde 2, inspired by the abstract works of Wassily Kandinsky and limited to 100 pieces worldwide, featuring a bold geometric dial and vivid colour palette that reflect the maison’s artistic identity.
“Alexander Shorokhoff embodies a story-led approach to fine watchmaking, and its entry into India reflects our commitment to curating culturally rooted, thoughtfully crafted, global maisons through Helios Luxe. Encouraged by the increasing traction for independent brands, we intend to deepen market reach by establishing 45 Helios Luxe boutiques across metros and select Tier 1 cities in the coming fiscal,” stated Rahul Shukla, Vice President and Chief Sales and Marketing Officer (CSMO), Watches Division, Titan Company.
The India introduction of Alexander Shorokhoff introduces a curated portfolio of 16 limited-edition timepieces spanning avant-garde, vintage-inspired and complication-led creations, including the Kandy Avantgarde 2, Winter, Sixtythree, Neva Brown, Neva Chrono, Full Calendar Cadamomo, Shar, Swan Lake Alarm, Lucky 8, Crazy Eyes Chrono, Flensi, Happy Second and Emotion Due.
“With Helios Luxe, we are introducing our manufactory to a country that deeply values culture, individuality and mechanical depth. We look forward to engaging with Indian collectors who appreciate rarity, strong narratives and a distinctive design language in the timepieces they choose to own,” highlighted Alexander Shorokhov, Chief Executive Officer (CEO), Alexander Shorokhoff Uhrenmanufaktur GmbH.
The collection features automatic, hand-wound and chronograph movements with in-house hand engraving and refined finishing, with most references limited to between 30 and 100 pieces worldwide. Each watch is assembled under the brand’s ‘one man, one watch’ philosophy and available exclusively in India through six Helios Luxe boutiques.
