Logistics and operations experienced the highest growth, with a 70 per cent increase in job postings, while retail and ecommerce followed with a 30 per cent rise
Driven by a significant rise in hiring across key sectors like logistics, ecommerce, retail and hospitality, apna.co, a jobs and professional networking platform has reported 2.16 lakh job postings this festive season, marking a 20 per cent increase compared to 1.8 lakh job postings last year. Companies were focused on driving sales beyond last year’s numbers. Additionally, the rapid expansion of the quick commerce industry contributed to this hiring momentum.
Among the sectors, logistics and operations experienced the highest growth, with a 70 per cent increase in job postings. Retail and ecommerce followed with a 30 per cent rise, while the restaurant and hospitality sector grew by 25 per cent.
To meet rising demand, logistics and mobility leaders like Rapido, Delhivery, Ekart, and Shiprocket have posted over 30,000 openings for roles such as Warehouse Managers, Logistics Associates, Inventory Managers, and Delivery Drivers. The retail and ecommerce sector is also expanding, adding 18,000 roles, including Category Growth Managers, Sales Associates, and Customer Support Managers to enhance consumer experience.
“At Apna, we typically start preparing for the festive season two months in advance. However, this year was crucial for our employer partners, who anticipated a 20-25 per cent increase in consumer demand. To support them, we began our preparations even earlier, building a strong talent pipeline. Our sector-specific go-to-market campaigns helped us deliver tailored solutions across industries,” stated Nirmit Parikh, Founder and Chief Executive Officer (CEO) of Apna.co.
This hiring trend is not limited to major metro cities as tier-2 and tier-3 cities are also experiencing a significant rise in job opportunities. While tier-1 cities like Bangalore, Delhi-NCR, Mumbai, Chennai, Kolkata, and Hyderabad have seen a 20 per cent increase in job postings, the demand in tier-2 and tier-3 cities is even more notable. Factors such as increasing urbanisation, the expansion of malls and quick-service restaurants, and improved consumer spending are driving this growth.
