Kisna digital gold allows customers to begin their gold purchase with an amount as low as Rs 10, lowering the entry barrier to gold ownership
Marking its entry into digital gold ownership, Kisna Diamond and Gold Jewellery has introduced Kisna digital gold. The company has entered into a partnership with SafeGold, a product of Digital Gold India or DGIPL.
Through this move, the company is strengthening its omnichannel gold ecosystem and expanding how customers can engage with gold across digital and physical touchpoints. Through this partnership, Kisna seeks to enable customers to buy, sell and redeem digital gold in a transparent and flexible manner, the official statement noted.
Kisna digital gold allows customers to begin their gold purchase with an amount as low as Rs 10, lowering the entry barrier to gold ownership. Customers can buy gold in fractional quantities at live market-linked prices, with holdings credited in grams up to four decimal places.
The statement noted that digital gold purchased is 24-karat gold of 995 fineness or higher purity, stored securely in insured vaults operated by internationally recognised precious metals custodians, with customers retaining full ownership at all times. Customers have the flexibility to sell their digital gold at prevailing prices or redeem it against physical gold jewellery at Kisna stores across India.
“Enabled through SafeGold, the offering allows customers to start with just Rs 10 and transact without any lock-in, making gold ownership more accessible and transparent. Over time, we see digital gold becoming a gateway to deeper jewellery relationships, allowing consumers to plan, save and seamlessly convert their digital holdings into physical jewellery through our retail network,” stated Parag Shah, Chief Executive Officer (CEO), Kisna Diamond and Gold Jewellery.
The company added that there is no lock-in period, offering customers complete flexibility in managing their gold holdings. The offering is currently available to resident Indian customers with a valid Pan card.
