The brand’s total retail footprint will expand to over 85 stores nationwide as it eyes reaching 200 stores by 2027
In line with its expansion strategy, Limelight Lab Grown Diamonds will be opening 25 new stores in the first quarter of the current financial year (Q1FY27) across key metros and high-growth tier 2 cities. With this, the brand’s total retail footprint will expand to over 85 stores nationwide.
By deepening its presence beyond metros and into emerging markets, the brand is eyeing to tap into a powerful shift in consumer behavior where aspiration meets conscious consumption, it said. The company has set a target of reaching 200 stores by 2027.
“Tier 2 markets alike are incredibly rewarding. Launching 25 stores at the very start of the financial year is a strong signal of this shift. As pioneers, we are not just expanding retail we are shaping consumer mindsets towards smarter, more sustainable luxury. Our journey to 200 stores is not just about scale, but about making this new-age choice accessible to every modern Indian,” stated Pooja Madhavan, Founder and Managing Director, Limelight Lab Grown Diamonds.
The brand’s retail growth is further supported by an omnichannel strategy, strong franchise partnerships and continued investment in design innovation and consumer education. Headquartered in Mumbai, Limelight Diamonds specialises in pure CVD lab grown diamonds.
“Our expansion strategy is sharply focused on building depth across high-potential markets, not just breadth. Every new store is a step towards creating a truly national footprint with consistent, premium experiences. Supporting this scale is a strong backbone across merchandising, supply chain and financial discipline ensuring that growth is both agile and sustainable,” stated Karamjyot Singh Chawla, Director, Retail Expansion, Limelight Lab Grown Diamonds.
