As Chief Retail Officer (CRO), Kushal Gupta will oversee offline revenue strategy, scale distribution, build national retail infrastructure, and lead key partnerships
As the brand focuses on offline expansion, Nat Habit, a direct-to-consumer (D2C) natural beauty and personal care brand, has appointed Kushal Gupta as its Chief Retail Officer (CRO). With over 20 years of cross-market fast-moving consumer goods (FMCG) experience, Gupta will lead the brand’s retail and revenue growth strategy.
As CRO, Kushal will oversee offline revenue strategy, scale distribution, build national retail infrastructure, and lead key partnerships. His focus will also include expanding into tier two and three markets after fully penetrating into tier one markets, as per the official statement.
“This is an inflection point in India’s natural beauty market and Nat Habit stands out for its authenticity and purpose. I am excited to channel the brand’s incredible momentum into a robust offline strategy. This is a ‘go and win’ moment, and we have the right team, product, and consumer love to make it happen at scale,” stated Kushal Gupta, Chief Retail Officer, Nat Habit.
Gupta joins Nat Habit at a critical juncture as the brand doubles down on its path to revenue growth and sustainable profitability over the years. His deep operational expertise spans across iconic companies like Tata Consumer, PepsiCo, Gillette, Hindustan Unilever (HUL), Abbott and Bikano.
Swagatika Das, Co-founder, Nat Habit, said, “Kushal’s appointment comes at a time when we are executing on a larger vision, to make Nat Habit omnipresent and omnichannel. As we bring the goodness of fresh Ayurveda closer to millions offline, Kushal’s proven leadership in scaling revenue and building executional muscle makes him the perfect fit.”
