With these new locations, New Balance now brings its premium retail experience closer to consumers across key neighbourhoods
In a move to accelerate growth across the country, the global athletic brand New Balance has opened three new stores in Bengaluru across Indiranagar, HSR & Forum South Bengaluru. These additions strengthen the brand’s footprint in one of India’s most active and fitness-forward cities.
With these new locations, New Balance now brings its premium retail experience closer to consumers across key neighbourhoods. Each store offers an immersive environment which allows shoppers to explore the latest collections, as per the official statement.
“We are excited to deepen our presence in Bengaluru, with our stores at Brigade Road, Indiranagar, Forum Mall and HSR, anchoring us in a city that embodies innovation, culture, and an unwavering passion for fitness. This weekend’s in-store experience and community run allowed us to bring New Balance’s philosophy to life while reinforcing our commitment to building inclusive fitness communities and we want to thank the people of Bengaluru who turned up in great spirit,” said Radeshwer Davar, Country Manager, New Balance India.
Davar added that the brand has more than doubled its retail footprint in India over the past year, and these three new stores are a strong testament to that momentum. The Country Manager added, “For us, it is not just about expanding retail locations, it is about creating experiential centres that bring innovation, performance, and style together under one roof.”
To celebrate this expansion, New Balance hosted an exclusive in-store event at its new Indiranagar location, bringing people together for an interactive brand showcase. Extending the momentum beyond retail, New Balance Run Club organised a community 5K run which kicked off and concluded at the Indiranagar store, the brand added.
