An alumnus of the Indian Institute of Management (IIM), Lucknow, Shailendra Singh brings over 20 years of experience in consumer goods, retail, and ecommerce
As D’Moksha prepares for a rollout in India, it has tapped Shailendra Singh, former Business Head, Physical Retail at Nykaa, as its Co-founder and Chief Operating Officer (COO). By leveraging a vertically integrated supply chain and logistics from India, the brand seeks to deliver fast fulfilment and boutique-like quality.
An alumnus of the Indian Institute of Management (IIM), Lucknow, Shailendra Singh brings over 20 years of experience in consumer goods, retail, and ecommerce. He held senior roles at Hindustan Unilever or HUL, where he led sales, brand strategy, ecommerce, and digital transformation across key categories.
“Shailendra’s arrival comes at a transformative moment for D’Moksha. His leadership across digital and physical retail, combined with deep operational acumen, makes him a powerful addition to our founding team. Together, we are poised to scale our US success and make a meaningful impact in India,” highlighted Manav Dhanda, Co-founder and Chief Executive Officer (CEO).
Singh later joined Nykaa as Business Head – Physical Retail, playing a key role in expanding its offline presence and omnichannel offering. The company has been piloting a differentiated curtains-at-home experience in India, blending expert design consultations, real-size fabric trials, and digital visualisation, as per the official statement.
“D’Moksha’s strong foundation and mission-driven approach instantly stood out to me. It is rare to find a brand that combines sustainability, style, and speed so seamlessly. With a proven model in the US, we Are now poised to reimagine how Indians shop for home décor, and I am thrilled to help lead that journey,” stated Shailendra Singh, Co-founder and COO.
