Gunjan Sharma, Co-Founder of Lumaè, shares her personal journey, the rise of conscious skincare, and how the brand is shaping the future of beauty
Lumaè was born from a deeply personal experience. Gunjan Sharma’s journey into skincare began when her child struggled with persistent rashes that conventional products failed to heal. It was only a simple, handmade Multani Mitti soap that finally brought relief, marking a turning point in her perspective on skincare. That moment reinforced the belief that skincare should go beyond mere aesthetics—it should truly nurture and restore the skin.
What started as an experiment with natural formulations quickly evolved into a mission to create clean, effective, and health-driven skincare solutions. The overwhelming response from early adopters validated this vision, leading to the transition from DaisyBloom to Lumaè—a gender-neutral skincare brand with a strong focus on inclusivity and innovation. Today, Lumaè is synonymous with science-backed formulations that address core skin health concerns. As the brand continues to expand its product range and invest in advanced research, its fundamental vision remains unchanged: to provide genuine skincare solutions for all skin tones and types.
With the skincare industry evolving rapidly, consumer preferences are also shifting. According to Gunjan, modern consumers are highly informed and conscious about what they apply to their skin. Transparency is now a priority—people want to understand the ingredients in their products and how they work. Gone are the days of blindly following beauty trends; today’s skincare enthusiasts are prioritising long-term skin health over temporary fixes.
Another notable shift is the demand for personalised skincare. Recognising that no two skin types are the same, consumers are seeking formulations tailored to their individual needs. This has led to a rise in brands offering customised, science-driven solutions. At Lumaè, complete transparency is a core principle, with ingredient lists that are clear and understandable. The brand’s formulations address concerns such as acne, ageing, and skin barrier repair, with every product backed by dermatological research and clinical trials. For Gunjan, skincare should not be just a routine—it should be an informed choice.
Lumaè stands out as a brand that merges natural ingredients with science-backed formulations. However, achieving the right balance between efficacy and sustainability is a challenge. Gunjan emphasises that sustainability is at the heart of Lumaè’s philosophy. The brand ensures this balance by sourcing natural ingredients responsibly, prioritising ethically sourced and biodegradable components without compromising efficacy. By blending traditional wisdom with modern dermatological advancements, each formulation is designed to deliver tangible results.
The brand also avoids harmful additives, with all products being free from sulphates, parabens, and artificial fragrances. This ensures that they nourish the skin without causing long-term damage. Additionally, sustainability is integrated into every stage of production—from minimising waste in manufacturing to working towards more eco-friendly packaging solutions. By adhering to these principles, Lumaè not only enhances skin health but also contributes to a more sustainable skincare ecosystem.
Looking ahead, Gunjan identifies several key trends shaping the future of the skincare market. Consumers are increasingly prioritising skin health over aesthetics, opting for products that strengthen the skin barrier rather than merely enhancing appearance. Lumaè aligns perfectly with this shift, positioning itself as a frontrunner in skin restoration.
The industry is also witnessing a move towards minimalist skincare, with consumers moving away from overcomplicated routines in favour of simple yet effective regimens. In response, Lumaè is focusing on multi-functional products that cater to multiple skin needs in fewer steps. Additionally, while natural skincare remains popular, consumers are now seeking science-backed natural ingredients—a space where Lumaè thrives by blending traditional elements with clinically proven research.
Lastly, clean beauty and transparency are becoming more important than ever. With increasing awareness about ingredient safety, brands that maintain openness in their formulations will gain consumer trust. Lumaè’s commitment to full transparency strengthens its credibility in this space, ensuring it remains at the forefront of the industry.
As the skincare landscape continues to evolve, Lumaè is committed to staying ahead of the curve through continuous innovation, research, and a steadfast dedication to genuine, effective, and sustainable skincare solutions.
