The company is doubling down on quick commerce expansion, while also strengthening its presence on marketplaces
Better Nutrition, a biofortified food brand, is eyeing to surpass Rs 100 crore in revenue in the financial year 2027 (FY27) across its group businesses, charting five times year-on-year growth. This growth is driven by performance across quick commerce platforms and national visibility after its appearance on Shark Tank India season four in February.
Since then, Better Nutrition has grown from Rs 10 lakh to over Rs one crore in monthly revenue, as per the official statement. Since inception, company’s cumulative monthly run rate across group businesses has crossed Rs 2.5 crore, with a production run rate of nearly 150 tonne per month.
“Our mission has always been to address the nutritional gaps in India, not through fads or supplements, but through the very food that people consume every day. Staples are what feed this country: atta, rice, dal, oil, and yet, they’ve seen the least innovation from a health perspective. At Better Nutrition, we’re not trying to be flashy or momentary; we’re building something foundational,” highlighted Prateek Rastogi, Co-founder, Better Nutrition.
The company is scaling across multiple channels, including quick commerce platforms, as well as ecommerce marketplaces such as Amazon, Flipkart, and JioMart. The statement added that driving efficiency is a backend, a farmer-led supply chain supported by over 20,000 growers through the Kisan Ki Dukan initiative.
“Fortifying daily staples with essential micronutrients allows us to meet people where they are, without asking them to drastically change habits or pay a premium. Our goal is to democratize health, starting with food that already forms the bedrock of every Indian household,” said Aishwarya Bhatnagar, Co-founder of Better Nutrition.
