The brand introduces two exquisite variants, Indian Natural Vodka and Indian Saffron Vodka, it said in an exchange filing
Strengthening its premiumisation journey, Radico Khaitan, a homegrown alcobev company, has marked its foray into the luxury vodka segment with ‘the Spirit of Kashmyr’. The roll out begins in Uttar Pradesh, followed by Goa, Maharashtra and other key markets across the country.
In an exchange filing, the company highlighted that priced at Rs 3,000 and 2,500, respectively, for the saffron and natural variant, in Uttar Pradesh, the product is also available in 180 ml pack sizes at Rs 740 and Rs 620, bringing a taste of Indian elegance to a wider audience.
“With The Spirit of Kashmyr, we mark a pivotal milestone in Radico Khaitan’s premiumisation journey. As India’s largest vodka makers, we bring deep category expertise and an unparalleled understanding of the craft. Coupled with our nuanced appreciation of luxury, we are well-positioned to build brands that are elevated, authentic, and globally benchmarked,” stated Abhishek Khaitan, Managing Director, Radico Khaitan.
The brand introduces two exquisite variants, Indian Natural Vodka and Indian Saffron Vodka. With this foray into luxury vodka, the company is not just eyeing to expand its portfolio, it is looking to set new benchmarks in the category, it added in its statement.
“The Spirit of Kashmyr is a proud tribute to the soul of Bharat, a land where civilisation was born, where knowledge and beauty have thrived for over 5,000 years. Crafted from the rare saffron of Pampore and the pristine spring waters of the Himalayas, this vodka carries the essence of Kashmir, our crown, our pride, our heritage,” stated Amar Sinha, Chief Operating Officer at Radico Khaitan.
