Through this joint venture, RCPL is focused on offering consumers a range of herbal-natural beverages
Marking its foray into the fast-growing healthy functional beverage space, Reliance Consumer Products or RCPL, the FMCG arm of Reliance Industries or RIL has acquired a majority stake in a Joint Venture with Naturedge Beverages.
Through this JV, RCPL is focused on offering consumers a range of herbal-natural beverages, thus further enhancing its presence as a total beverage company. The healthy functional beverage space presents a large and rapidly expanding opportunity, driven by a strong consumer shift toward healthier, natural alternatives, the company said in a statement.
“We are pleased to announce this JV as it strengthens our beverage portfolio with the addition of health-focused functional drinks, inspired by Ayurveda. Within a very short span of time, Shunya has gained wide popularity among health-conscious consumers as it offers the benefits of herbs in contemporary formats. It also fits perfectly with RCPL’s vision of global providing quality products at affordable prices along with promoting India’s legacy. We are delighted to come together with our partner Naturedge Beverages and consumers can now expect more innovation and a wider range of herbal-natural functional beverages in the future,” highlighted Ketan Mody, Executive Director, Reliance Consumer Products.
Founded in 2018 by Siddhesh Sharma, Naturedge Beverages has focused on solutions that seamlessly infuse the benefits of Indian Ayurveda and contemporary beverage choices. Its flagship offering Shunya is herb-infused functional packaged beverage with zero-sugar and zero calories, as per the official statement.
“The partnership with RCPL is a testament of Shunya’s rapidly growing acceptability among consumers. With our visions aligned on turning Shunya into a pan-India brand that caters to consumers love for herbal-natural functional beverages that are refreshing and fun-filled at the same time, this is a win-win for us. As we increasingly move towards a challenging lifestyle, super-herbs like Ashwagandha and Brahmi not only act as natural stress-relievers but also boost strength, stamina and focus,” noted Siddhesh Sharma, Director, Naturedge Beverages.
This partnership would enable RCPL to expand the beverages portfolio by adding healthy product offerings, including energy drinks, stills, energy shots, herb-infused water, among others, the company added.
