The company said that with AI native discovery, videofication and a gamified rewards system, the new Shopsy app is engineered to let technology adapt to the customer
Aimed at creating a platform that unites social discovery, video-led product experience, personalisation and a gamified rewards loop into an intuitive journey, hypervalue ecommerce platform Shopsy by Flipkart has rolled out its new artificial intelligence-powered app.
The company said that with AI native discovery, videofication and a gamified rewards system built into the core experience, the new Shopsy app is engineered to let technology adapt to the customer, rather than the other way around. The company noted that the platform is built for India’s next 100 million shoppers, young, aspirational, value-conscious consumers across metros and tier 2+ cities.
“Gen Zs now account for nearly 40 to 45 per cent of India’s e-retail market and they have distinct shopping preferences. They discover through video, engage through immersive experiences and gravitate towards interactive shopping experiences. Shopsy’s new AI-powered personalization understands the diverse ways Indian consumers think, browse and shop across regions and cohorts,” stated Balaji Thiagarajan, Chief Technology and Product Officer, Flipkart.
The company added that tier 2+ cities now account for 65 per cent of new shopper growth. On the other hand, Gen Z, a cohort with fundamentally different discovery habits, accounts for almost half of the online shopper base in India. The product pages within the app are built around immersive visuals, real customer photos and autoplay video that convert intent into engagement.
AI-powered search and personalisation surface the right product to the right shopper at the right moment, with an understanding of regional intent and vernacular discovery patterns that make the experience feel native rather than generic, the company claimed.
The official statement also noted that Shopsy’s gamification layer is built into the core experience, not a standalone tab. At the heart of it are games designed around what users already love, the cultural formats that resonate with Millennials to pop culture, memes and competitive mechanics that excite Gen Z.
“With Shopsy, we are building a games-led commerce ecosystem where every interaction, especially gameplay, adds tangible value. The new app brings together AI-powered personalization, gamification and trust infrastructure to create a shopping journey that feels intuitive, culturally relevant, trusted and rewarding for Bharat,” added Sakait Chaudhary, Senior Vice President, Softlines, Grocery, Marketplace and Shopsy, Flipkart.
