The funds will be utilised to expand manufacturing capacity and deepen partnerships with large enterprises as well as small and mid-sized retailers and manufacturers
Showroom B2B, a Delhi NCR-based tech-enabled apparel manufacturing and business-to-business (B2B) supply chain platform, has raised USD 17 million in a mix of equity and debt. The round was led by Cactus Partners, and saw participation from Zephyr Peacock, Jungle Ventures, Accion Ventures and NBD Ventures, along with Lighthouse Canton and Alteria Capital.
The funds will be utilised to expand manufacturing capacity and deepen partnerships with large enterprises as well as small and mid-sized retailers and manufacturers. Showroom B2B aims to strengthen its position as an integrated apparel manufacturing and B2B platform, supporting India’s broader ambition to scale textile and garment manufacturing capabilities while improving efficiency, predictability and speed across the supply chain.
“This fundraise enables us to build a more resilient and transparent apparel supply chain for organised retail and brand-led sourcing programs. Our focus has always been on execution i.e. getting design, cost, quality and timelines right at scale. We will continue investing in systems, people and manufacturing capabilities that allow us to serve customers with greater speed, predictability and operational depth,” stated Abhishek Dua, Co-founder, Showroom B2B.
Shubham Gupta, Co-founder, Showroom B2B, added that as customer requirements become more complex and scale-driven, the company’s emphasis remains on building reliable manufacturing capacity and transparent execution frameworks. This round gives the brand the ability to support long-term sourcing partnerships while enabling smaller manufacturers to participate in organised, enterprise-led supply chains, he noted.

