The funding will be used to expand Troovy’s distribution footprint across ecommerce, quick commerce and its own direct-to-consumer platform
Troovy, a clean-label snacking brand for families, has raised USD 5 million in series A funding led by Fireside Ventures and Sharrp Ventures, with continued participation from existing investors Spring Marketing Capital and Veltis Capital.
The funding will be used to expand Troovy’s distribution footprint across ecommerce, quick commerce and its own direct-to-consumer platform, accelerate new product introductions across clean snacking categories. The funds will be used to build the brand towards becoming a Rs100 crore business over the next few years through disciplined execution.
“With this fundraise, we are excited to build more kid-imagined, parent-trusted products and take clean eating to many more families across India. Troovy was born from a simple question our son asked us: why cannot snacks make kids stronger? Since then, our mission has remained unchanged, to make fun snacks that are genuinely good for children,” stated Mansi Baranwal and Aditya Mukherjee, Co-founders, Troovy.
Over the past five months, the brand has recorded five-fold growth, driven by repeat consumption, high parent trust and a distinctive product development process, as per the official statement. As Troovy enters its next phase of growth, the company will focus on expanding access across digital channels.
Ankita Balotia, Vice President, Fireside Ventures, said, “Troovy stands out for the way it brings together taste, nutrition, and child-led creativity, something the category has not seen before. We believe Troovy is helping shape a new era of children’s nutrition in India, and Fireside Ventures is delighted to partner with the founders as they scale their impact.”
