Surya Roshni Forays Into Wires & Cables Segments With Rs 25 Cr Investment
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Surya Roshni Forays Into Wires & Cables Segments With Rs 25 Cr Investment

The company has introduced its new Turbo Flex range to meet the growing demand for both functional safety and aesthetic alignment in residential and industrial wiring setups

Marking its foray into the wires and cables segment, Surya Roshni has introduced its new Turbo Flex range. With an investment of Rs 25 crore in the wires segment, backed by a nationwide network of over three lakh retailers and 2,500 dealers, the company is aiming to power India’s homes and businesses.

The newly introduced wires are available in two variants of the Turbo Flex–FR (flame retardant) and Turbo Flex Green – FRLSH (flame retardant low smoke and halogen). Available in seven colours, these wires aim to meet the growing demand for both functional safety and aesthetic alignment in residential and industrial wiring setups, the company said in a statement.

“Turbo Flex range is more than a wire, it is protection for every home and a symbol of Surya’s promise of quality that lasts for generations. With the Turbo Flex wires, we are offering not just another wire, but a promise of safety, strength, installation convenience and sustainability, underlining our commitment to responsible manufacturing,” highlighted J.P Agarwal, Chairman, Surya Roshni.

The product is priced between Rs 1,500 to Rs 10,000, depending on the thickness. The company said that the Turbo Flex range is PVC-insulated, boasting resistance to extreme heat. Engineered and manufactured entirely in-house at Surya’s Malanpur facility, the Turbo Flex wires are tested for current-carrying capacity. The wires are available in sizes 0.75 square mm to 6 square mm, conforming to BIS certification IS 694:2010.

“With the Turbo Flex range, we are setting a new benchmark in the wiring industry, where every metre delivers safety, performance, and value to our customers across India,” noted Raju Bista, Managing Director (MD), Surya Roshni.

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