Swiggy Instamart has signed a Memorandum of Understanding (MoU) with the Ministry of Cooperation to onboard cooperative dairy and other products onto the online marketplace
Aimed at supporting cooperative brands in the areas of marketing, promotion, consumer technology and capacity building, Swiggy Instamart has signed a Memorandum of Understanding (MoU) with the Ministry of Cooperation to onboard cooperative dairy and other products onto the online marketplace.
The MoU was signed between Amitesh Jha, the Chief Executive Officer (CEO) of Swiggy Instamart and D K Verma, the Joint Secretary of the Ministry of Cooperation. The signing of the MoU will facilitate cooperatives to connect to new-age customers through new-age technologies.
After the MoU, the products under Bharat Organics and other cooperative dairy products will now be available on the ecommerce and quick commerce platforms of Swiggy. A dedicated ‘cooperative’ category will be created on Swiggy’s platform, with a focus on products such as organics, dairy, millets, handicrafts and others that are developed and promoted by cooperative organisations.
The MoU aims to strengthen the cooperative movement in India by leveraging Swiggy’s digital platform and outreach. The partnership will encourage the onboarding of cooperative dairy products on Swiggy’s Instamart platform and provide support for preferred access, ensuring greater visibility and reach for cooperative entities, as per the official statement.
In view of the United Nations’ declaration of 2025 as the International Year of Cooperation, Swiggy, in collaboration with the Ministry of Cooperation, will engage in an awareness campaign to promote cooperative movements, organisations and products across the country. The Ministry of Cooperation has taken more than 60 initiatives to strengthen the cooperative sector of the country. It has recently taken the initiative to provide access to the market for the cooperative produce, including organic produce from the cooperative sector.
