The paid subscription for Zepto Atom is set to be unveiled on 16 May 2025, the company states
Aimed at building a disruptive new product in the consumer analytics industry in India, Zepto, a quick commerce platform is bringing Zepto Atom, an advanced data insights subscription for consumer Brands in the country. The paid subscription for Zepto Atom is set to be unveiled on Friday to the thousands of brands already live on the company’s platform.
The Zepto Atom subscription is a top-off to the already existing Zepto brand portal, which gives brands listed on the Zepto platform basic day-to-day data on their performance on Zepto and is available for free. Through Zepto Atom, brands can examine a live map of every neighbourhood and Pin code they have presence on Zepto and derive hyperlocal insights on their performance, the company stated.
“Zepto Atom is a serious attempt by our category and tech teams to build a disruptive new product in the consumer analytics industry in India. More importantly, we intend to invest significant engineering bandwidth behind improving this product over the next 12 months, with new features in the pipeline like AI-generated customer personas or automated survey features targeted for certain customer cohorts,” stated
Aadit Palicha, Co-founder and Chief Executive Officer (CEO) of Zepto.
Zepto added that on Atom, brands can see minute-by-minute sales, customer impressions, and conversion data and optimise advertising campaigns, pricing, and their product range according to different consumption trends for their products throughout the day and week.
Zepto Atom has an in-house Natural Language Processing (NLP) assistant that is trained on the Zepto Data set to give brands insights that can improve their performance.
