Britannia Marie Gold on Thursday introduced HerStore, a unique digital ecosystem for women entrepreneurs.
HerStore is designed to give a platform to all women entrepreneurs in India for constant support in their journey. The tagline “Saath Judo, Saath Udo” captures the essence of the brand’s commitment to cultivating a supportive digital ecosystem where women entrepreneurs stand united and uplift each other, so that they can do more and be more.
HerStore, powered by Britannia Marie Gold has taken the initiative towards its commitment with the launch of a unique marketplace which lists both products and services – all owned by women.
The platform will also soon offer a comprehensive suite of training, workshops and upskilling videos tailored to equip women entrepreneurs with the skills and knowledge needed to thrive in a dynamic market landscape.
This will be complemented by a community to enable knowledge-sharing and mentoring among women entrepreneurs. The platform will also further fuel aspiring women entrepreneurs with seamless access to Britannia Marie Gold Mystartup Contest Season 5.
HerStore is built on learning from four chapters of the Britannia Marie Gold Mystartup programme. The programme was initiated in 2019 to enable women to overcome barriers concerning finance and upskilling required to embark on their entrepreneurial journeys.
Thus far, MyStartup Contest has provided seed funding of Rs. 10 lakhs each for over 50 entrepreneurs and equipped 50k+ women with the skills to start their business. More than 25 of the winners now have thriving businesses, and already over 10 winners have been onboarded on HerStore.
HerStore is a unique platform to list both products and services for Indian consumers at no additional cost to sellers and a 0 per cent commission model. The platform will soon be available in several Indian languages such as Hindi, Kannada, Bengali, Tamil and many more. Currently, over 50 businesses have already been listed on the HerStore marketplace.
HerStore is conceptualized by MullenLowe Lintas group and the digital ecosystem has been built by Hash Connect.
HerStore can be accessed on https://www.her.store
