Actor joins Shahid Kapoor as brand ambassador as eyewear label unveils campaign centred on self-expression and personal evolution
Vogue Eyewear has signed actor Kriti Sanon as its new female brand ambassador, adding her to a roster that already includes actor Shahid Kapoor. The move accompanies the introduction of the brand’s latest campaign, ‘Vogue Eyewear Journeys’, which explores how personal style evolves alongside individual experiences and self-discovery.
The campaign portrays fashion as an extension of personal growth rather than a fixed identity. Through a series of visual narratives, the protagonists encounter different versions of themselves across various stages of life, reflecting changing perspectives and experiences. The campaign is anchored by the tagline, “when you meet you, you find you”.
Focus On Reinvention
Windows serve as a recurring visual element throughout the campaign, symbolising perspective, transformation and self-expression.
“Vogue Eyewear is on trend, versatile and resonates perfectly with my personal style. I’m excited to join them with their latest campaign that explores constant reinvention, as we explore new aspects of our own personality. The campaign beautifully captures this journey of self – discovery and how style play a key role in self -expression,” said Kriti Sanon.
“What I’ve always appreciated about my journey with Vogue Eyewear is how naturally it aligns with my own sense of style… unforced, evolving, and personal. This campaign captures that spirit. Having Kriti join the brand adds a fresh dynamic; she has a strong, individual point of view that complements it beautifully,” said Shahid Kapoor.
Multi-Platform Rollout
Conceptualised by Network Advertising, the campaign has been directed by Emmy-nominated filmmaker Suraj Wanvari and photographed by Prasad Naik. It is being rolled out across digital, social media, print and out-of-home channels.
The collection is available through leading retail outlets and online platforms, with products priced between Rs 3,000 and Rs 10,000.
Vogue Eyewear is part of EssilorLuxottica, which reported consolidated revenue of EUR 28.5 billion in 2025 and operates across 150 countries.
