Elista, a maker of electronics, home appliances, IT and mobile accessory items, has entered the air-conditioner market to meet consumers’ cooling needs as summer approaches, according to a media release.
Pawan Kumar, CEO of Elista, said, “The launch of our air conditioners further strengthens our ecosystem in India.”
The brand is aiming to generate sales of Rs 50 crore in the first year of its entry into the segment with its ‘Make in India‘ focus.
Additionally, it anticipates that the AC segment will contribute 20 per cent which is about Rs 300 crore to its overall projected Rs 1500 crore sales by the end of 2025.
Kumar shared, “Our latest AC range is tailored to deliver top-tier features and performance, aligning with the specific demands of the Indian market. Key features like the anti-rust design, advanced Inverter technology, efficient cooling, and stabilizer-free operation reflect our dedication to integrating state-of-the-art technology in our new product line.”
Its split AC series will be available in three variants: 1.5 tonne inverter, 1 tonne inverter, and 1.5 tonne fixed speed, with a starting price of Rs 44,490. The company’s new line of convertible air conditioners will be available to customers through its channel partner network.
