The company says that these partnerships aim to expand market access, build capability and contribute meaningfully to India’s economic priorities
Amazon India said on Thursday that it is collaborating with multiple government-run institutions to support traditional artisans, women-led enterprises, emerging startups and research-driven innovation in India’s logistics ecosystem.
These partnerships with the Ministry of Micro, Small and Medium Enterprises (MoMSME), the Department for Promotion of Industry and Internal Trade (DPIIT), and Gati Shakti Vishwavidyalaya (GSV) under the Ministry of Railways, aim to expand market access, build capability and contribute meaningfully to India’s economic priorities.
“We are committed to working closely with these government of India institutions to support artisans, entrepreneurs and the evolving logistics ecosystem. These collaborations are opportunities to contribute to India’s long-term development goals while expanding access and opportunity for communities and businesses across the country,” stated Samir Kumar, Country Manager, Amazon India.
Amazon India has also partnered with MoMSME to support the PM Vishwakarma Scheme, which enables traditional artisans and craftspeople, including blacksmiths, goldsmiths, potters, carpenters and sculptors, whose skills are passed down through generations.
These artisans will be onboarded on Amazon under its Karigar program, enabling them to showcase handmade products across categories such as apparel, home décor, footwear and jewellery. The program works with government bodies and artisan cooperatives to preserve traditional crafts and provide artisans with greater digital and market access, the official statement added.
Amazon has also expanded its collaboration with DPIIT to further support women-led businesses and early-stage startups. Under the strengthened partnership, the Saheli Accelerate program will scale from 18 to 50 women-led businesses, with a sharper focus on tier-2 and tier-3 cities and deeper mentorship support.
