Honasa Consumer, the owner of Mamaearth, appointed Nishchay Bahl as the Senior Vice President of Offline Business for the company, according to a press release on Wednesday.
In his new capacity, Bahl will be tasked with driving growth and profitability, as well as developing a comprehensive offline network strategy for the company’s brands, including Mamaearth, The Derma Co., Aqualogica, and Bblunt.
Nishchay, an alumnus of the Indian School of Business, Hyderabad, and St. Stephen’s College, Delhi, brings with him over 15 years of leadership experience. His background includes managing cross-functional teams in various profit and loss (P&L) roles within the FMCG sector across different channels such as General Trade (GT), Modern Trade (MT), and e-commerce.
His expertise spans Sales, Key Account Management, Digital Marketing, Customer & Shopper Marketing, and Brand Management. Nishchay has previously held significant roles with leading consumer goods companies in India, including Britannia and Reckitt. In his most recent position, he collaborated with the Chief Business Officer (Offline) for Good Glamm group.
Commenting on this crucial onboarding, Varun Alagh, Co-Founder, Chairman and CEO of the company said, “Honasa Consumer has emerged as the fastest growing BPC with an omnichannel approach. Nishchay is joining us at a very exciting time. As we gear up to expand our offline offering and strengthen our presence, Nishchay, with his experience across established FMCG brands will be instrumental in realizing our vision to make Honasa brands accessible to consumers where they want to buy us.”
In accepting the position, Bahl said, “Mamaearth, the flagship brand has established itself amongst the Indian consumer and the acceptance of the brand offline has been inspiring. I look forward to being part of the brands growth trajectory to many more milestones.”
