OnePlus products will be available in more than 2,000 cities and towns in India with this expansion
OnePlus has partnered with Reliance-owned JioMart Digital in India to expand the retail presence of OnePlus in the country. OnePlus products will be available in more than 2,000 cities and towns in India with this expansion.
The partnership will help the brand sell its smartphones, earbuds, wearables and other products through JioMart Digital’s distribution network of more than 63,000 retail stores.
The collaborating efforts of OnePlus come shortly after several offline retailers represented by the All India Mobile Retailers Association (AIMRA) and South Indian Organised Retailers Association (ORA) revealed that they would ban their members from selling OnePlus products from 1 May. The retailers accused the brand of its business practices including delays in warranty claim processing and low profit margins. OnePlus has since reportedly confirmed that it is working with retail partners to address the highlighted issues.
OnePlus devices are available for online purchase through the JioMart store. OnePlus products will also be available in tier three and tier four cities following this partnership. “As we continue to extend our range of OnePlus products across the Jio Mart Digital store network, we are positive that our community and consumers at large will continue to truly benefit from this opportunity by being able to easily access and gain a personalised experience of our OnePlus devices at their nearest retail outlets,” said Ranjeet Singh, Director of Sales, OnePlus.
