The launch of Smart Links initiates a personalised approach for restaurants to drive orders through their digital footprint while engaging with a wider audience
Swiggy, the leading on-demand convenience platform, has unveiled a game-changing tool named ‘Smart Links’, designed to empower restaurants of all sizes to bolster their online presence and accelerate growth.
Despite maintaining active social media profiles across various platforms, many restaurants encounter challenges in converting online engagement into tangible business outcomes. Recognising this gap, Swiggy’s Smart Links offer a tailored solution—free, customizable links that restaurants can seamlessly integrate into their social media profiles, including platforms like WhatsApp, Instagram, and Facebook. These links redirect customers directly to the restaurant’s menu page on Swiggy, facilitating easy access to order placement.
The launch of Smart Links initiates a personalised approach for restaurants to drive orders through their digital footprint while engaging with a wider audience. For consumers, it simplifies the ordering process with a single click, enabling them to explore and order from restaurants they discover online or on social media platforms.
One of the significant advantages of Smart Links lies in the valuable insights they provide into customer behaviour. Assessing the impact of social media campaigns on consumer actions, such as order placements and preferences, has long been a challenge for restaurants. Smart Links address this by offering comprehensive tracking capabilities, including identifying new users, thereby empowering restaurant partners to evaluate campaign performance effectively and optimise future marketing strategies.
According to Swiggy, since its inception, Smart Links have facilitated over 4 million menu sessions, benefiting 35,000 restaurant partners. Brands leveraging Smart Links have witnessed a notable 25 per cent increase in menu sessions, underscoring its efficacy in driving engagement and orders.
Deepak Maloo, AVP of Supply at Swiggy, emphasised the significance of Smart Links in bridging the gap between social media excitement and business outcomes for restaurants, particularly smaller brands. He highlighted Swiggy’s commitment to supporting restaurant partners by providing them with accessible and customizable tools like Smart Links to harness the potential of digital marketing effectively.
Restaurant partners can leverage Smart Links through the Swiggy Owner app, thereby enhancing their online visibility and stimulating growth in the digital marketplace. With Smart Links, Swiggy is revolutionising restaurant marketing, offering partners a potent tool to expand their reach, engage customers, and drive sustainable growth in the ever-evolving digital landscape.
