Holi essentials witness an 80 per cent spike, metro cities lead demand
Flipkart recorded a massive 25X increase in Holi colour sales this year, as customers across India embraced the festival with vibrant celebrations. The surge was part of an overall 80 per cent rise in demand for Holi essentials on Flipkart Minutes, the platform’s quick-commerce service, with Bangalore, Delhi, and Noida leading in orders for festive colours.
Beyond colours, Flipkart saw a notable 27 per cent growth in sales within the lifestyle category compared to Holi 2024. The platform also witnessed a 45 per cent increase in metro city demand, highlighting a growing preference for convenient online festive shopping.
Grooming products emerged as a key trend this Holi, with consumers prioritising post-celebration skincare and haircare solutions. Tier-3 cities saw a particular spike in demand for grooming essentials, alongside a rising interest in women’s ethnic contemporary wear, fashion accessories, and men’s topwear.
“Festivals in India are synonymous with vibrant celebrations, and Flipkart takes pride in making festive shopping seamless. Our growing customer base relies on us for speed, variety, and convenience, ensuring that Holi essentials are just a click away,” said a Flipkart spokesperson.
As India’s go-to shopping destination, Flipkart continues to enhance its offerings, ensuring a hassle-free and enriching shopping experience for millions across the country.
