Amazon Fashion’s six-day Wardrobe Refresh Sale offers up to 80% off across 1,500 brands, powered by AI-driven style discovery tools and personalised shopping features
Amazon Fashion has announced the 18th edition of its Wardrobe Refresh Sale (WRS), running from May 28 to June 2, offering customers discounts of 50-80 per cent across more than four lakh fashion and lifestyle products from over 1,500 brands.
The sale features deals across apparel, footwear, beauty, watches, handbags, luggage and accessories, with participating brands including Wrogn, Libas, Puma, Maybelline, American Tourister, Philips, Crocs and Palmonas.
Amazon said the shopping event reflects growing consumer preference for discovery-led and inspiration-first shopping experiences, particularly among Gen Z shoppers increasingly seeking trend-driven styles at affordable prices.
Prime members shopping during the sale can avail an additional 15 per cent cashback through Amazon Pay along with up to 10 per cent extra savings through Prime-exclusive coupons. Customers using HDFC Bank credit cards can also receive an instant 10 per cent discount of up to Rs 750 on purchases above Rs 3,000.
A major highlight of this year’s Wardrobe Refresh Sale is Amazon Fashion’s focus on AI-powered shopping discovery tools designed to make fashion browsing more intuitive and personalised.
The company’s AI shopping assistant, Rufus, allows customers to search for fashion recommendations through conversational prompts such as “summer sneakers under INR 2000” or “vacation-ready co-ord sets”. Rufus also tracks 30- to 90-day price history and enables users to set automated price alerts or purchase triggers for selected products.
Amazon Lens AI further enhances visual shopping by enabling users to upload images of outfits or fashion items and instantly discover similar products available on the platform. Meanwhile, the ‘Wear It With’ feature helps shoppers create coordinated looks by recommending matching footwear, accessories, watches and beauty products.
The sale also introduces a range of new product launches and curated fashion recommendations for both men and women. Featured products include WROGN polo T-shirts, Rare Rabbit trolley bags, Nike Killshot sneakers, Fastrack smartwatches, ERIDANI footwear, Lavie handbags and Vincent Chase sunglasses.
Amazon also highlighted that the upcoming tenth edition of Prime Day in India, scheduled for July, will bring additional deals, new launches and exclusive offers for Prime members.
The Wardrobe Refresh Sale comes amid growing competition in India’s online fashion retail segment, where e-commerce players are increasingly leveraging artificial intelligence and personalised discovery tools to improve customer engagement and shopping experiences.
