iPhone 16, Samsung, Apple, Nike and L’Oréal Paris among brands offering festive deals, while Amazon Now expands to over 120 cities
Amazon’s Great Indian Festival 2026 has opened for all customers, with the e-commerce major offering deals across smartphones, electronics, fashion, beauty, home, kitchen and everyday essentials.
The festive sale features discounts of up to 80 per cent across electronics, laptops, tablets and appliances, up to 80 per cent across fashion and beauty, and up to 75 per cent on home and furniture. Brands participating in the sale include Apple, Samsung, Sony, LG, Xiaomi, Nike and L’Oréal Paris.
Smartphone Deals
Among the key smartphone deals, the Apple iPhone 16 128 GB is available at Rs 74,999, while the Samsung Galaxy S25 Ultra 5G is priced at Rs 84,999. The Samsung Galaxy A56 5G is available at Rs 31,999, while the OnePlus Nord CE6 is priced at Rs 33,999.
Amazon is also offering a limited-time ‘surprise delighter’ for select customers in Bengaluru, Mumbai, Delhi and Hyderabad, with the iPhone 16 available at its lowest price of the year and delivered within minutes through Amazon Now on October 8.
Electronics And Appliance Deals
In electronics, the Apple MacBook Neo is available at Rs 68,990, while the Apple Watch Series 11 is priced at Rs 35,999. Sony WH-1000XM6 headphones are available at Rs 34,920, while the TCL 55-inch QD-Mini LED Google TV is priced at Rs 59,990.
Amazon is also offering deals across home appliances and products, including the Samsung 653-litre refrigerator at Rs 79,990 and the ECOVACS Deebot T30e Omni robot vacuum cleaner at Rs 44,999.
Fashion And Beauty Deals
The sale also covers fashion and beauty brands, with discounts of up to 50 per cent on L’Oréal Paris, 14 per cent on Cetaphil, 50 per cent on Nike and 31 per cent on WROGN.
Amazon said Levi’s products are available from Rs 899, while WROGN products start at Rs 699 during the sale.
Amazon Now Expands To 120 Cities
Amazon is also pushing its quick-commerce offering during the festive season. Amazon Now has expanded to more than 120 cities, doubling its reach in two weeks, and is offering delivery of groceries, beauty products, home essentials, mobile accessories and other products within minutes.
Customers can avail discounts of up to 50 per cent on groceries and everyday essentials through Amazon Now.
The company is also using AI-powered shopping tools, with Rufus helping customers discover and compare products, set deal alerts and check price histories.
Seller Network And Infrastructure
Amazon India has expanded its fulfilment infrastructure ahead of the festive season, adding 20 fulfilment centres, six sort centres and 150 last-mile delivery stations across 118 cities.
The expansion has increased the company’s total storage capacity by 50 per cent to 64 million cubic feet. Amazon said its seller base has crossed 2 million, with more than 300,000 new sellers joining the platform, marking its strongest seller growth in three years.
The company has also created more than 160,000 seasonal work opportunities across its operations network covering more than 400 cities, including tier-II and tier-III locations.
Extra Savings For Customers
Prime members can avail an additional 5 per cent discount on a wider selection, along with Rs 250 cashback on lakhs of products. Customers using SBI credit and debit cards and credit card EMI can get an instant 10 per cent discount.
Prime members using the Amazon Pay ICICI Bank Credit Card can earn unlimited 5 per cent cashback on purchases.
Amazon Bazaar is offering discounts of up to 70 per cent across fashion, beauty, kitchen and home categories, while Amazon Business customers can get discounts of up to 70 per cent and additional savings on bulk purchases.

